Relevance

Relevance 2027: The AI Search Conference

Relevance

the ai search conference

April 6-8, 2027 // HALO // New York City
A close-up of a human eye and a server rack joined by the Relevance grid

The Conference Formerly Known

as SEO Week

You may have heard of SEO Week, our annual meeting of the SEO minds to discuss industry trends, research, data, tips, and tools of the trade. Our sessions morphed into focusing on AI Search and visibility, and some of the moments attendees remembered most were about engineering relevance and creating content that resonates with people.

Those ideas have grown into something that deserves its own name. SEO Week is now RELEVANCE, a conference for the executives who shape how their brands are found and who want a strategy that works. We're grateful to everyone who helped SEO Week become what it was, and we'd love to welcome you into this next chapter with us.

Where AI Search Becomes a Growth Strategy

Join other executives who are deciding how their brands will be found, trusted, and chosen as AI reshapes the way buyers discover and evaluate companies. Your customers are asking AI platforms for recommendations before they ever speak with your sales team, and the answers they receive are shaping purchasing decisions.

How much of your market share depends on content an AI system may or may not surface? Where should your next dollar of marketing investment go? How do you measure a return when the path to purchase no longer simply follows clicks?

Relevance 2027 was created to help you answer those questions with clarity. Over three days, you'll hear from people who have studied how AI systems retrieve and recommend information and experimented to find new ways to be visible in LLMs. You'll get what you need to develop a content strategy framework you can bring back to your team and your budget planning.

Designed for
Meaningful Connections

Between sessions and into the evening, Relevance 2027 makes room for the conversations that matter most, so you can share a space with executives who understand the pressure of delivering growth during a period of change. There will be private meeting rooms, art from local artists throughout the venue, evening activities, and opportunities to plan your own meals at the location of your choice throughout the financial district.

It’s our goal that you’ll leave here with relationships and ideas that continue to pay off long after the conference ends.

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Partner with Relevance 2027

Get your brand in front of CMOs, CEOs, marketing professionals, and AI Search strategists that are leading industries like finance, ecommerce, consumer goods, and more. Learn how you can be a part of the conference of the moment in New York City.

What They Said About Last Year

Bianca Anderson, SEO Lead at WILL, speaker

“The conference was absolutely electric. There’s such a nice range of talks that happen and so many novel ideas and frameworks that get shared. The best are the people - everyone is so open to sharing and gleaning insights from one another. Not to mention, the networking events are beyond fun!”

Amanda Mayfield, Mayfield SEO, attendee

“It was my first time attending SEO Week and I will definitely be back next year. I was so impressed by the quality of the venue, speakers, content, networking etc. It's hard to believe this is only the second year. I would have thought this conference has been going for years.”

Brie Moreau, Founder of WLDM, sponsor

“Well done! Seriously, well done, best speaker experience I have ever had with many small details being met, so thank you.”

Videos From Last Year